Motorcycle Illustrated – February 19, 1914

This page is from a biweekly publication called Motorcycle Illustrated published from 1906 to 1922. It was published by the Motorcycle Pub Co. located at 51 Chambers Street in New York, New York. The 14 story office building, an individual landmark, was constructed in 1912 and designed by architect Raymond F. Almirall. The building was built for the Emigrant Industrial Savings Bank. At the time of its completion, it was the largest bank building in the United States, and its “H” shaped design by Almirall, was the first time that style had been used for a skyscraper, which in turn provided light to larger portions of the building.

But enough about the publication. In the February 19th 1914 issue referred to as the “Second February Number” there is a small article in the dealer news section regarding the Feilbach Motor Company.  The section is called “Motorcycles Dealers Supplies, etc.”

Below is the cover of that issue:

Motorcycle Illustrated February 19. 1914

On page 30 of this periodical is a wonder little story titled “Rosenkrans Lining ‘Em Up” There is no author attributed.

This is the first time I’ve discovered the name of one of the employees of the Feilbach Motor Company. D. Rosenkrans. The article referred to Rosenkrans as a “hustler.”

Rosenkrans Lining ‘Em Up

One of the most successful workers in the trade field of late has been D. Rosenkrans, of the Feilbach Motor Company’s staff, who has signed up a strong squad of wide-awake agents in a rapid-fire skirmishing trip through the Middle West. Rosenkrans states that he experiences no difficulty in interesting the dealers, despite the fact that his machine is slightly higher in price than some of the others.

He closed a highly encouraging contract in Indianapolis with Evans & Bowers, two energetic boosters who have just made arrangements to enter the motorcycle field, and has also added to his list H. H. Pullman,  a successful dealer of Auburn, N.Y. The Indiana Bicycle and Supply Co., of Fort Wayne Ind., has contracted to handle the Feilbach, and a number of well established agencies will add the Limited to their lines for 1914 as a result of Rosenkrans’ educational campaign. The Don E. Bailey Cp., of San Francisco, has placed a large order with the Feilbach company and late reports from the coast state that the firm is finding a warm reception for the machines.

Rosenkrans has been somewhat surprised to find that quite a few dealers are sacrificing their sales in order to devote themselves to repair work, due to the rapidly increasing demand for moderate-priced and dependable shop service, but he regards this as a phase of the trade situation which will adjust itself satisfactorily. “There is no denying that the motorcycle field needs more first-class repairmen,” says the Feilbach hustler, ” and it won’t do a bit of harm to have the dealers give more attention to this branch of work. They will soon systemize their shops so that they will have plenty of time for selling campaigns also, and then they will make more money and be better satisfied than they have ever been in the past. I dislike to see a dealer sacrifice his sales opportunities, even temporarily, but I believed the increased interest in repair shops is a good sign in that it points to permanency.”

Motorcycle Illustrated February 19, 1914 page 30